Mapping the Dairy Queen Data Breach

On October 9, 2014 ice cream chain Dairy Queen confirmed that nearly 400 store locations had customer credit and debit card data compromised by computer malware. Dairy Queen has more than 6,300 restaurants worldwide with 4,500 franchised stores in the United States. This data breach affected nearly 9% of U.S. stores.

SigActs - Dairy Queen Logo

Dairy Queen, often abbreviated DQ, is a chain of ice cream restaurants owned by a subsidiary of Berkshire Hathaway.

SigActs assembled data on each breached location and created an interactive map to visualize the extent of the intrusion.

SigActs - Map of Dairy Queen Breach

Click on the image above to access an interactive map of the Dairy Queen locations affected by the recent data breach.

While network intrusions and data breaches may seem like abstract concepts, they involve pieces of tangible equipment and data that is stored on physical hard drives. There are important geospatial dimensions to this type of attack, and seeing breached locations on a map can help an analyst recognize patterns and trends related to an intrusion.

A Dairy Queen restaurant in Meriden, Connecticut. This location was not impacted by the recent data breach.

A Dairy Queen restaurant in Meriden, Connecticut. This location was not impacted by the recent data breach.

Dairy Queen is based in Edina, Minnesota and owned by Warren Buffett’s Berkshire Hathaway Inc. The company is offering customers free identity repair services; details are available in a corporate press release on the data security incident.

Click Here For An Interactive Map Of Breach Locations

Posted in Open Source Intelligence, Retail Security, Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s